Responsibilities
Factory Berlin is entering a new chapter — building and scaling companies, attracting top talent, and shaping a new generation of legends.
We are looking for a CRM & Automation Engineer to help us create the systems and foundations that turn bold ideas into real, scalable companies. You’ll work with us on building the future, enabling founders to focus on what matters most: their ideas.
As a CRM & Automation Engineer, you will own, design, and continuously evolve our AI‑driven CRM and automation ecosystem.
This is not a pure execution role. You will architect systems, make informed tool decisions, and translate business requirements into scalable, automated workflows across Sales, Marketing, and Partnerships. You think in systems, impact, and long‑term scalability — not just tools.
Work extensively with Clay and enrichment tools to:
We are looking for a CRM & Automation Engineer to help us create the systems and foundations that turn bold ideas into real, scalable companies. You’ll work with us on building the future, enabling founders to focus on what matters most: their ideas.
As a CRM & Automation Engineer, you will own, design, and continuously evolve our AI‑driven CRM and automation ecosystem.
This is not a pure execution role. You will architect systems, make informed tool decisions, and translate business requirements into scalable, automated workflows across Sales, Marketing, and Partnerships. You think in systems, impact, and long‑term scalability — not just tools.
Your Responsibilities:
CRM Ownership:
Own and develop our HubSpot CRM architecture, including pipelines, objects, properties, workflows, and reporting
Ensure high data quality, scalability, and long‑term maintainability
Design clear lifecycle stages, lead and account models, and attribution logic
Automation & Integration:
- Build, maintain, and optimize advanced automations using n8n, Make, and Zapier
- Decide which automation tool is best suited for each use case, considering complexity, cost, scalability, and reliability
- Design and maintain integrations using APIs, webhooks, and third‑party tools
- Monitor, debug, and continuously improve existing automations
AI & Data Enrichment:
Design and implement AI‑powered workflows using LLMs and automation platformsWork extensively with Clay and enrichment tools to:
- enrich leads and accounts
- score and prioritize opportunities
- reduce manual research and operational overhead
- Apply AI for classification, summarization, routing, and decision support
Cross‑Functional Enablement:
- Collaborate closely with Sales, Marketing, Partnerships, and Leadership
- Translate business needs into robust, scalable technical solutions
- Document systems and enable teams to work efficiently with them